Address customer motivation to reduce SaaS churn
Motivating users to convert and don’t churn needs a balanced approach (between price and benefits). When users are motivated, they're more likely to convert. Address motivation by highlighting your software’s UVP.
The Sims 3 converted from four CTAs (multiple means) to a single CTA (one mean) which resulted in an increase of 43% in conversions.
Highrise increased its conversion rate by 37.5% after removing distractions from their landing page. The new landing page instructs users what they're supposed to do, making their life easier.
Daily Burn improved conversion rate by 20% after making its landing page simple and distraction-free. The new landing page had a single goal and users were motivated to click sign up.
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