Address fears & uncertanties to reduce SaaS churn
Fear and uncertainties are the biggest drivers of conversions. Fear is a source of motivation that compels visitors to take action. You need to use fear and uncertainties to increase conversion rate and reduce churn.
Fullstory uses powerful question that addresses an internal fear of any product owner and provides visitors with an extremely easy solution to get over their fears by trying Fullstory for free.
Bouncezap addresses the biggest fears of their target audience in the primary headline on its landing page and offers a solution right below the headline.
Winbounce addresses their ideal customer’s biggest fear on its landing page (9 out of 10 visitors leave your site without taking action) and presents them with a solution (Change that with Winbounce!)
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