Address fears & uncertanties to reduce SaaS churn
Fear and uncertainties are the biggest drivers of conversions. Fear is a source of motivation that compels visitors to take action. You need to use fear and uncertainties to increase conversion rate and reduce churn.
Fullstory uses powerful question that addresses an internal fear of any product owner and provides visitors with an extremely easy solution to get over their fears by trying Fullstory for free.
Bouncezap addresses the biggest fears of their target audience in the primary headline on its landing page and offers a solution right below the headline.
Winbounce addresses their ideal customer’s biggest fear on its landing page (9 out of 10 visitors leave your site without taking action) and presents them with a solution (Change that with Winbounce!)
YOUR FREE EBOOK
Emergency Guide For Stopping Your SaaS From Leaking Customers
Find out 10-steps that we use to improve conversion & retention rates of our SaaS clients by AT LEAST 30%!DOWNLOAD OUR 10-STEPS GUIDE
Related techniques SEE ALL THE TECHNIQUES >
Implement with our proven SaaS Churn Optimization Framework
Download a PDF with an exact process we use with our SaaS clients to research, define optimization opportunities and test.