1 MONTH  •  $1,299  •  STEP-BY-STEP TESTING ROADMAP AS A DELIVERABLE

1 MONTH  •  $1,299  •  STEP-BY-STEP ROADMAP AS A DELIVERABLE

1 MONTH  •  $1,299  •  STEP-BY-STEP ROADMAP AS A DELIVERABLE

Churn optimization research for SaaS

Churn optimization research for SaaS

Churn optimization research for SaaS

Churn optimization research for SaaS

You can't improve retention in your SaaS product unless you know for sure what's causing it. With this service, we will provide you with a prioritized list of churn optimization test hypotheses by researching your customers, and your platform design flaws.

You can't improve retention in your SaaS product unless you know for sure what's causing it. With this service, we will provide you with a prioritized list of churn optimization test hypotheses by researching your customers, and your platform design flaws.

You can't improve retention in your SaaS product unless you know for sure what's causing it. With this service, we will provide you with a prioritized list of churn optimization test hypotheses by researching your customers, and your platform design flaws.

You can't improve retention in your SaaS product unless you know for sure what's causing it. With this service, we will provide you with a prioritized list of churn optimization test hypotheses by researching your customers, and your platform design flaws.

You can't improve retention in your SaaS product unless you know for sure what's causing it. With this service, we will provide you with a prioritized list of churn optimization test hypotheses by researching your customers, and your platform design flaws.

Churn_Optimization_Research

Actionable research

Actionable research

Actionable research

Actionable research

Any entrepreneur is aware of how many factors influence startup growth. Most of them take long years to change and require a lot of effort. However, if you already have sign-ups in your SaaS you can always discover ways to reduce the number of people that walk away from your product. This will improve your LTV and decrease CAC.

Any entrepreneur is aware of how many factors influence startup growth. Most of them take long years to change and require a lot of effort. However, if you already have sign-ups in your SaaS you can always discover ways to reduce the number of people that walk away from your product. This will improve your LTV and decrease CAC.

Any entrepreneur is aware of how many factors influence startup growth. Most of them take long years to change and require a lot of effort. However, if you already have sign-ups in your SaaS you can always discover ways to reduce the number of people that walk away from your product. This will improve your LTV and decrease CAC.

Our churn optimization experts use a framework that has proved its effectiveness on dozens of different SaaS projects. Learn more about it and download for free here.

Our churn optimization experts use a framework that has proved its effectiveness on dozens of different SaaS projects. Learn more about it and download for free here.

$1,299

$1,299

one time fixed-price payment

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Customer research: interviews, exit surveys, usability testing.

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Customers check: interviews, desk research, customer journey, etc. 

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Platform design analysis: session replays, heuristic analysis.

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The final report with a list of testing hypotheses. 

How it works:

How it works:

How it works:

How it works:

PHASE 1

Preparation

To kick-off the engagement you only need to fill in a short form describing your business, current numbers and future objectives.

To begin with we need to get a snapshot of your business with our roadmapping session. We need this to customize our further research activities. 

To begin with we need to get a snapshot of your business with our roadmapping session. We need this to customize our further research activities. 

PHASE 2

Data Collection

We'll ensure your analytics software is tracking everything that should be tracked correctly. After that, we will analyze users behavior and conversion in the lifecycle.

PHASE 3

User Research

User Research

Report Preparation

The next step of our research will be all about understanding your customers' needs & struggles via in-depth interviews, exit surveys, and usability testing sessions.

PHASE 4

Platform Analysis

Report Preparation

Once we know what your customers need, we will analyze your platform design against industry best practices and our user research insights throughout the customer lifecycle (from acquisition to bringing referrals).

PHASE 5

Reporting

Report Preparation

In the end, we will prepare the final churn reduction road-map for your SaaS product. You will be able to use our plan to test on your own or proceed with our hands-off optimization services. 

Not sure? We have a 100% money-back guarantee.

Not sure? We have a 100% money-back guarantee

Not sure? We have a 100% money-back guarantee.

We understand it might still not be easy for you to make a decision, so we provide a 100% money-back guarantee if you aren't happy with the result. Simply message us within 30 days after the report delivery. We're confident you won't need it.

We understand it might still not be easy for you to make a decision, so we provide a 100% money-back guarantee if you aren't happy with the result. Simply message us within 30 days after the report delivery. We're confident you won't need it.

We understand it might still not be easy for you to make a decision, so we provide a 100% money-back guarantee if you aren't happy with the result. Simply message us within 30 days after the report delivery. We're confident you won't need it.

We understand it might still not be easy for you to make a decision, so we provide a 100% money-back guarantee if you aren't happy with the result. Simply message us within 30 days after the report delivery. We're confident you won't need it.

We understand it might still not be easy for you to make a decision, so we provide a 100% money-back guarantee if you aren't happy with the result. Simply message us within 30 days after the report delivery. We're confident you won't need it.

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FAQ

FAQ

FAQ

FAQ

What exactly do you optimize?

How will we communicate?

In our research, we're focused on analyzing conversion rates between stages of a customer lifecycle. AARRR model demonstrates it well. This acronym stands for Acquisition — Activation — Retention — Revenue — Referrals. We will analyze your customers, analytics, and platform design to identify why users leave in each of the stages and define hypotheses on how this could be improved.

If you decide to proceed further with optimization, we will focus on increasing the conversion between each of these stages. Visitors come to your website but don't sign-up for trial? We will fix it. Free trial users don't realize your product value? We will fix it as well. They use it only once and never get back?... That's our job too. You got the idea. 

In our research, we're focused on analyzing conversion rates between stages of a customer lifecycle. AARRR model demonstrates it well. This acronym stands for Acquisition — Activation — Retention — Revenue — Referrals. We will analyze your customers, analytics, and platform design to identify why users leave in each of the stages and define hypotheses on how this could be improved.

If you decide to proceed further with optimization, we will focus on increasing the conversion between each of these stages. Visitors come to your website but don't sign-up for trial? We will fix it. Free trial users don't realize your product value? We will fix it as well. They use it only once and never get back?... That's our job too. You got the idea. 

In our research, we're focused on analyzing conversion rates between stages of a customer lifecycle. AARRR model demonstrates it well. This acronym stands for Acquisition — Activation — Retention — Revenue — Referrals. We will analyze your customers, analytics, and platform design to identify why users leave in each of the stages and define hypotheses on how this could be improved.

If you decide to proceed further with optimization, we will focus on increasing the conversion between each of these stages. Visitors come to your website but don't sign-up for trial? We will fix it. Free trial users don't realize your product value? We will fix it as well. They use it only once and never get back?... That's our job too. You got the idea. 

In our research, we're focused on analyzing conversion rates between stages of a customer lifecycle. AARRR model demonstrates it well. This acronym stands for Acquisition — Activation — Retention — Revenue — Referrals. We will analyze your customers, analytics, and platform design to identify why users leave in each of the stages and define hypotheses on how this could be improved.

If you decide to proceed further with optimization, we will focus on increasing the conversion between each of these stages. Visitors come to your website but don't sign-up for trial? We will fix it. Free trial users don't realize your product value? We will fix it as well. They use it only once and never get back?... That's our job too. You got the idea. 

In our research, we're focused on analyzing conversion rates between stages of a customer lifecycle. AARRR model demonstrates it well. This acronym stands for Acquisition — Activation — Retention — Revenue — Referrals. We will analyze your customers, analytics, and platform design to identify why users leave in each of the stages and define hypotheses on how this could be improved.

If you decide to proceed further with optimization, we will focus on increasing the conversion between each of these stages. Visitors come to your website but don't sign-up for trial? We will fix it. Free trial users don't realize your product value? We will fix it as well. They use it only once and never get back?... That's our job too. You got the idea. 

How do I start?

Just click a “Kick-off the research now” button and fill in some basic information about your business. We’ll get back to you with a contract that includes an NDA from our side to ensure your data is safe and secure as well as further instructions on how you can provide us access to your existing analytics software. After that, we will be communicating on an ongoing basis to add missing software integrations and update you on our weekly activities.

Why you?

For the last 5 years, we've been working on extending our design-for-conversion expertise and applying it to practice, helping other entrepreneurs to plan and implement SaaS churn optimization projects that yield concrete profits. 

We've helped companies like Mastercard, EBRD, OLX, Hint, and TomTom to craft user experiences that streamline customers to the bottom of their funnels. 

For the last 5 years, we've been working on extending our design-for-conversion expertise and applying it to practice, helping other entrepreneurs to plan and implement SaaS churn optimization projects that yield concrete profits. 

We've helped companies like Mastercard, EBRD, OLX, Hint, and TomTom to craft user experiences that streamline customers to the bottom of their funnels. 

How safe is my business data?

Signing the NDA is an essential part of the process, so you don’t have to worry about it. NDA is included in our Master Service Agreement, so will never share any information about your business with third parties.

How will we communicate?

How will we communicate?

For the ongoing communication, we'll be using a good old email. Every week you'll receive a weekly update with our activities and completed research deliverables. We will meet via Zoom of needed and use Google Drive to make sure all of our deliverables are safely saved. You'll have access to this information in your personal Foundkit account. 

For the ongoing communication, we'll be using a good old email. Every week you'll receive a weekly update with our activities and completed research deliverables. We will meet via Zoom of needed and use Google Drive to make sure all of our deliverables are safely saved. You'll have access to this information in your personal Foundkit account. 

For the ongoing communication, we'll be using a good old email. Every week you'll receive a weekly update with our activities and completed research deliverables. We will meet via Zoom of needed and use Google Drive to make sure all of our deliverables are safely saved. You'll have access to this information in your personal Foundkit account. 

For the ongoing communication, we'll be using a good old email. Every week you'll receive a weekly update with our activities and completed research deliverables. We will meet via Zoom of needed and use Google Drive to make sure all of our deliverables are safely saved. You'll have access to this information in your personal Foundkit account. 

Testimonials

Testimonials

Testimonials

Group

"...Stan led the design for a sign-up funnel for a new product we were launching at Hint Health. The very first version of it beat our target conversion metric and generated zero customer confusion during the launch...."

"...Stan led the design for a sign-up funnel for a new product we were launching at Hint Health. The very first version of it beat our target conversion metric and generated zero customer confusion during the launch...."

"...Stan led the design for a sign-up funnel for a new product we were launching at Hint Health. The very first version of it beat our target conversion metric and generated zero customer confusion during the launch...."

Dan_Slate

Dan Slate
Hint Health

Group

"...We were stuck with complex user flows we thought were needed to enable the on-demand digital manufacturing of goods. I got exactly the firm hand-holding I needed. From complex and noisy, we moved to crystal clear...." 

"...We were stuck with complex user flows we thought were needed to enable the on-demand digital manufacturing of goods. I got exactly the firm hand-holding I needed. From complex and noisy, we moved to crystal clear...." 

"...We were stuck with complex user flows we thought were needed to enable the on-demand digital manufacturing of goods. I got exactly the firm hand-holding I needed. From complex and noisy, we moved to crystal clear...." 

0

Thierry Adelbrecht 
Artefactorist

Thierry Adelbrecht 
Artefactorist

Group

"...The goals were to improve conversion and bring sanity to a rather complex user dashboard and user flow. Stan delivered far exceeding expectations, from strategy and research all the way to a complete product...."  

"...The goals were to improve conversion and bring sanity to a rather complex user dashboard and user flow. Stan delivered far exceeding expectations, from strategy and research all the way to a complete product...."  

"...The goals were to improve conversion and bring sanity to a rather complex user dashboard and user flow. Stan delivered far exceeding expectations, from strategy and research all the way to a complete product...."  

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Alin Zdroba 
Fastflatfee

Ready to discover what's holding you back?

Ready to discover what's holding you back?