1. Acquisition  >  Decrease Loading Time

Decrease loading time to reduce SaaS churn

Your website’s loading time plays a significant role in whether visitors will stick or leave. Reducing churn and bounce rate gets a whole lot easier if your website loads quickly.


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Firefox increased its conversion rate by 15.4% when they reduced load time by 2.2 seconds.

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Pinterest reduced page load time by 40% which resulted in a 15% increase in organic traffic and 15% increase in conversion rate.

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Bundlify has reduced its load time significantly. The page loads in 0.2 seconds and they have clearly stated how they did it.

How to use the technique

  • Check your website speed: Visit PageSpeed Insights, enter your website’s URL, and click analyze. You’ll get detailed instructions on underperforming elements on your website and instructions on how to improve speed. Read more on our free guide.
  • Reduce image size by compressing images. 1) Convert images to JPG as it consumes less space. 2) Use image resize tools like Resizeimage.net to reduce image size significantly. 3) If you use WordPress, install an image compression and optimization plugin.
  • Switch to a Content Delivery Network (CDN) which will serve your website to visitors from a local (or nearby) server. Your website (and related data) will be stored in several geographically dispersed servers. Reduction in geographical distance between server and user increases loading speed.
  • Install a caching plugin on your CMS or on your host to effectively deal with churn rate and low load speed.
  • Create Accelerated Mobile Pages (AMP) to significantly deal with churn and bounce rate due to low speeds. It’s Google’s open-source project to help businesses create super-fast websites. 
  • A/B test and analyze how changes impact website speed, churn rate, bounce rate, conversion rate, and user experience. Detailed steps can be found in our free guide.

Mistakes to avoid

  • Choose your hosting company carefully. You can implement all the best practices to improve your website’s speed but if you’re with a mediocre host, things won’t work.
  • Having unnecessary plugins, themes, and widgets. Get rid of the clutter and remove everything and anything from your CMS or database that you don’t need.
  • Excessive use of multimedia. While multimedia makes your website look better but too much of it will make your website slow. Use what’s necessary. Every bit counts.


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Research evidence

A study by Gomez revealed that a delay of one second in website load time reduces page views by 11%, conversions by 7%, and customer satisfaction by a whopping 16%. This means if your website makes $100K a day, you could lose $2.5 million this year.


Average decrease in a customer satisfaction caused by a one second delay in a page upload time

Related techniques SEE ALL THE TECHNIQUES >


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