Distribute free video tutorials to reduce SaaS churn

How to use the technique

• Trigger emotions in the tutorial videos. Make it more than a tutorial. Hit pain points. Show how users can solve their biggest problem in a few seconds. Our free churn optimization framework has all the details on how to better understand your audience.
• Show instead of telling. Don’t create tutorial videos to share features rather show how people can use your app. The idea is to help users, boost engagement, and reduce churn by making it dead simple to use your app.
• Show screenshots. Show users actual app. Use screenshots. It is best to show a real person using your app.
• Embed CTA. A video tutorial without a CTA won’t tell users what they're supposed to do after watching it. Thus, they will churn. Embed a powerful and compelling CTA in the tutorial.
• Create short videos. Nobody likes watching long videos. It shouldn’t be longer than 120 seconds. Short videos are more likely to be shared.
• Test and tweak. Are your video tutorials underperforming? They should be tweaked several times to make them work. Use our free churn optimization framework for help. 

Mistakes to avoid

• Using video tutorials as an alternative to onboarding. These are two different things and shouldn’t be mixed. The video tutorial cannot replace onboarding sequence.
  
• Not publishing tutorials on streaming sites. Don’t make it hard for users to find tutorials. Distribute video tutorials on leading streaming sites. Share links in emails and on social networks.