Encourage users to invite teammates to reduce SaaS churn
Why not ask current users who activate and have experienced Aha moment to invite their friends, teammates, and colleagues? This is a perfect way to get new users and retain existing users. Once they have friends, they're least likely to churn.
Evernote gets 13% of new users from its referral program. It grew to $1 billion SaaS with its referral program.
Airbnb used a referral program to increase bookings by a whopping 25%.
Dropbox increased its users from 100K to 4,000K with referral program in 15 months. It generates 35% of new users from its referral program.
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