Form a habit with retention loops to reduce SaaS churn
Link your app to customers’ habit so they continue using it unintentionally. You can create a habit loop that includes a cue, reward, and routine that make users engaged. Retention gets a whole lot easier with these loops.
Pinterest has created a habit loop based on users habit of seeing and sharing relevant content.
Slack has formed a habit that has made it one of the fastest growing workplace software.
Survey Monkey has a simplified loop consisting of 5 steps: Sign up, survey creation, send a survey, show landing page at the end of the survey, and new signups.
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