Highlight annual subscription to reduce SaaS churn
Annual subscription reduces churn, improves cashflow, and makes revenue predictable. Encourage, motivate, and incentivize customers to opt for annual billing instead of monthly.
Buffer offers both monthly and annual billing. Customers save 20% with annual billing.
Mailerlite offers both annual and monthly billing and clearly displays the actual dollars a customer will save per year.
Segment also has an annual billing option. To show some contrast, these two are presented in details side-by-side in a dynamic calculator
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