Include clear “Upgrade” CTA to reduce SaaS churn
A call to action lets users know what they should do to upgrade their plan. It tells users they can upgrade anytime without any hurdle. A clearly visible, prominent, and descriptive CTA reduces churn.
Branch uses descriptive CTAs within its app to let users know how they can access a premium feature.
Buffer has a permanent above the fold CTA with a strong copy to persuade users to upgrade whenever they're ready.
Zapier shows users simple but descriptive CTAs when they access a feature not available with their plan.
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