Include social proof to reduce SaaS churn
It is a psychological phenomenon where people assume that actions taken by others are correct. Using social proof on your landing page(s) can significantly increase conversions.
Shopify uses customer success stories as social proof to show their customers how their platform will help them do business.
Opesta increased conversions by 7% after it added social proof on its landing page.
Sumo mentiones its large number of active customers along with a few testimonials as a social proof.
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