1. Acquisition > One Offer Per Page
Have one offer per page to reduce SaaS churn
Multiple offers on a single page won’t help you sell more. It backfires. Have one offer per landing page to boost conversions and to lower churn rate for repeat customers.
●● INTUITIVENESS
Sims increased game registrations by 128% simply tweaking their landing page. They tested multiple offers to finally find the one that worked.
Wedbuddy increased signups for the free trial by 73% by focusing only on the free trial on its landing page.
Server Density increased its revenue by a whopping 114% after tweaking its pricing plan on the landing page.
How to use the technique
- Set a clear goal for each landing page you create. What do you want to sell? Which buyer persona you'll target? Read more about setting clear goals in our free guide.
- Have one offer per landing page. The offer should be consistent with the landing page’s goal. This is essential to keep visitors hooked and to lower churn.
- The offer should stand out and must be clear on the landing page. The headline, copy, CTAs, white space, images, videos, and all other elements should be consistent with the offer and your goal.
- Keep CTAs consistent with the offer. You can have multiple CTAs but these should link to one and only one offer.
- Test and tweak each landing page and its offer. Monitor conversions, churn rate, user experience, etc. to see what combination works best. Find more actionable testing techniques in our free guide.
Mistakes to avoid
- Using one offer per landing page for the entire audience. Create highly customized landing pages with the most appropriate product for each buyer persona. One size doesn’t fit all.
- Considering multiple pricing plans as one offer. As a SaaS company, you have one product so it doesn’t mean you have to use one landing page only. Use different landing pages for different pricing offers.
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A study published in APA found that when buyers have fewer options to choose from (limited choices), they're more likely to purchase (30%) as compared to if they're presented with multiple varieties (3%).
30%
Of buyers are more likely to purchase when there is only one option present. It's as simple as that!
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