Optimize your forms to reduce SaaS churn
Forms are an essential part of every SaaS business. That’s how you generate leads (and sales). Creating a perfect form that will persuade visitors to fill it is desirable. Conversions and churn depend on various characteristics of the form.
Animoto removed captcha from its sign up form which increased conversions by 16%.
Canva has a dead simple form with two fields. It only asks for a name and has a dropdown menu which means you can fill and submit this form in 10 seconds.
Expedia removed the Company field from its form during A/B testing which resulted in a profit increase of $12 million in a year.
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