Have your primary action above the fold to reduce SaaS churn
The top of the page gets a lot of eyeballs as compared to the middle or bottom of the page. Moving your primary CTA and UVP above-the-fold will reduce churn and boost conversions.
Asana has smarty utilized above the fold by putting their UVP, offer description, and a clear CTA.
Allocable increased its conversion rate by 211% with a website redesign which mostly focused on above the fold section.
Yotopo tweaked their website’s design, content, and a lot of other elements including above the fold area which resulted in an increase in conversion rate by 93%.
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