Release new versions to reduce SaaS churn
Customers are more likely to churn if they get bored with your app. Release new versions often, upgrade, and add new features to keep customers hooked. Share details of the new version and let customers know how it’s different (and better).
Trello uses its own software to share complete development roadmap with the users. It’s a perfect way to communicate updates and new versions.
Mind the Byte informs its customers of the new version by publishing a new blog post.
Medium has a dedicated product announcement page where it talks about new versions and releases.
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