Run retargeting ads to reduce SaaS churn
It always pays off (big time…) when you run retargeting ads to convert free trials into paid customers. Not just conversions, but these ads can be used to engage, reduce churn, and to persuade users to complete onboarding sequence.
WordStream used retargeting ads to target visitors who visited a specific page on their website. It increased conversions by 51% and average visit duration by 300%.
Lumension used retargeting to increase leads by 81% and 865% increase in homepage views.
Baremetrics uses retargeting ads to bring visitors back to their website. They earn $650 for every $6. How’s that ROI?
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