Send an expiry warning to reduce SaaS churn
Notifying users when their trial is about to expire will remind and motivate them to upgrade. The purpose of expiry warning is to nudge users so they don’t churn and continue using your software.
SquareSpace let users extend their trial in the warning email and also tells them what benefit they will get if they choose to upgrade.
Dropbox sends a short warning email to its users that reminds them, tells the benefit of upgrading, and offers multiple plans.
CloudApp has an amazing expiry warning email template that’s extremely personalized and relevant to user behavior.
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