Send lifecycle emails to reduce SaaS churn
Sending regular timely emails is a great way to engage users, increase the activation rate, and reduce churn. Personalized emails sent during critical lifecycle stages to address issues will make the user’s life easier and more fun.
Kingspoint has a crash course on conversion optimization. It ends 8 emails in 14 days with a goal to boost conversions. These emails have a 65% open rate and CTR of 31%.
Moz sends an effective activation email with one clear goal and a prominent CTA.
Zapier sends out a personalized email to users who haven’t used their app after sign up.
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