Set customer expectations to reduce SaaS churn
Setting customer expectations lower than what you can deliver is the best approach to reduce churn. Customers churn when you fail to meet their expectations so don’t overpromise. Set crystal clear expectations upfront.
Skype clearly tell users what to expect when they purchase a Skype number.
Customer Success Box has a video that shows visitors how the software looks like and what they should expect.
Constant Contact has a huge list of features with pricing details to let visitors know upfront what exactly they will get with their selected plan and what they won’t get.
FREE OPTIMIZATION GUIDE
Stop Your SaaS From Leaking Customers With Our Proven Optimization Process
We will reveal an EXACT framework we use to improve conversion & retention rates of our SaaS clients by at least 30%.DOWNLOAD FREE PDF
READ MORE ON THE TOPIC
Related techniques SEE ALL THE TECHNIQUES >
LOOKING FOR THE WAY TO STOP YOUR SAAS FROM LEAKING MONEY?
Download our FREE guide with the battle-tested process for SaaS conversion & retention optimization
Get a PDF with an exact step-by-step framework we use with our SaaS clients to research why their SaaS is leaking money, define optimization opportunities and run data-driven experiments that bring tangible ROI.