Set customer expectations to reduce SaaS churn
Setting customer expectations lower than what you can deliver is the best approach to reduce churn. Customers churn when you fail to meet their expectations so don’t overpromise. Set crystal clear expectations upfront.
Skype clearly tell users what to expect when they purchase a Skype number.
Customer Success Box has a video that shows visitors how the software looks like and what they should expect.
Constant Contact has a huge list of features with pricing details to let visitors know upfront what exactly they will get with their selected plan and what they won’t get.
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