Target right audience for your referral campaign to reduce SaaS churn
Targeting people who are most likely to convert to a paid plan and helping them in achieving their Aha moment with your app will reduce churn to a great extent. Ensure your customer bring the right people on board.
Evernote let’s referral know upfront what Evernote is so they only accept if they see a mutual fit.
Shoeboxed clearly tells its customers what type of people they should invite (those who need to get organized and digitize their documents).
Typeform tells its customers how exactly they can invite and save 100%. They tell customers what actions referrals should take.
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