Use directional cues to reduce SaaS churn
Providing visitors with necessary visual cues on your landing page is essential for conversions. Such cues guide visitors to the most crucial parts on your landing page so they can take the desired action.
Keap has used arrows exceptionally well to direct visitors to different features of their software. Visitors don’t feel lost and they stick with the arrows.
Basecamp has a tiny but noticeable arrow pointing to the signup form. The arrow is visible and visually pleasing because it has enough white space around it.
Lumosity uses interactive elements on their landing page as directional cues that keep visitors informed and hooked.
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