Use high-quality photos to reduce SaaS churn
High-quality photos are your best bet to persuade visitors to take action. Photos are catchy, noticeable, and trigger emotions. On the contrary, low-quality photos aren’t appreciated much and lead to a high churn rate.
Intuit uses a high-quality large photo of a smiling woman on its landing page. They know real photos work and they're doing it tremendously.
IDevice Magic increased the conversion rate by 31% after it replaced the video with images.
Highrise tested different variations of its landing page. The one with a real human photo worked best. It boosted conversion rate by 102.5%.
YOUR FREE EBOOK
Emergency Guide For Stopping Your SaaS From Leaking Customers
Find out 10-steps that we use to improve conversion & retention rates of our SaaS clients by AT LEAST 30%!DOWNLOAD OUR 10-STEPS GUIDE
Related techniques SEE ALL THE TECHNIQUES >
Implement with our proven SaaS Churn Optimization Framework
Download a PDF with an exact process we use with our SaaS clients to research, define optimization opportunities and test.