Use high-quality photos to reduce SaaS churn
High-quality photos are your best bet to persuade visitors to take action. Photos are catchy, noticeable, and trigger emotions. On the contrary, low-quality photos aren’t appreciated much and lead to a high churn rate.
Intuit uses a high-quality large photo of a smiling woman on its landing page. They know real photos work and they're doing it tremendously.
IDevice Magic increased the conversion rate by 31% after it replaced the video with images.
Highrise tested different variations of its landing page. The one with a real human photo worked best. It boosted conversion rate by 102.5%.
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