Use scarcity & urgency to reduce SaaS churn
Creating urgency for your software is a surefire approach to increasing conversions and scarcity helps with reducing churn because nobody wants to miss something that is perceived as ‘rare’.
OptinMonster refers to 700,000+ websites that use their software and the number of visitors optimized counter on their landing page to create urgency.
Groove creates urgency by stating a big number of its landing page. It talks about 8000+ companies that are using Groove.
Prodpad doubled its conversion rate after it reduced its free trial duration from 30 to 14 days.
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