Churn optimization framework for SaaS 

Churn Optimization Framework For SaaS 

Churn Optimization Framework For SaaS 

Tired of collecting information on how to reduce SaaS churn from all around the web? Download our Churn Optimization Framework to get an exact step-by-step process that we use to grow businesses of our clients. 

Tired of collecting information on how to reduce SaaS churn from all around the web? Download our Churn Optimization Framework to get an exact step-by-step process that we use to grow businesses of our clients. 

Tired of collecting information on how to reduce SaaS churn from all around the web? Download our Churn Optimization Framework to get an exact step-by-step process that we use to grow businesses of our clients. 

Guide overview

Guide overview

Guide overview

1. Conduct the research

1. Conduct the research

How can you combat churn and stop leaking money if you don't even know what the problem is? The first chapter of our framework will help you to bring in actionable information on your customer's fears and website flaws that are holding you back.

How can you combat churn and stop leaking money if you don't even know what the problem is? The first chapter of our framework will help you to bring in actionable information on your customer's fears and website flaws that are holding you back.

How can you combat churn and stop leaking money if you don't even know what the problem is? The first chapter of our framework will help you to bring in actionable information on your customer's fears and website flaws that are holding you back.

CRO framework understand situation

card_travel

card_travel

card_travel

card_travel

card_travel

Business & competitors check

Identify primary business goals and unique value proposition to create a basis for churn optimization.

Identify primary business goals and unique value proposition to create a basis for churn optimization.

Identify primary business goals and unique value proposition to create a basis for churn optimization.

person

person

person

Customer check

Customer check

Customer check

Learn different techniques to get all the data you need from your customers and transform them into actionable personas.

Learn different techniques to get all the data you need from your customers and transform them into actionable personas.

Learn different techniques to get all the data you need from your customers and transform them into actionable personas.

language

language

language

Website check

Analyze current website performance in terms of conversion and identify its weak sides with quantitative and qualitative data

Analyze current website performance in terms of conversion and identify its weak sides with quantitative and qualitative data

Analyze current website performance in terms of conversion and identify its weak sides with quantitative and qualitative data

2. Define opportunities

2. Define Opportunities

Once you have the data you can start formulating a prioritized list of potential experiments that you can run to reduce churn. This chapter combined with our collection of churn optimization techniques is everything you need for this. 

Once you have the data you can start formulating a prioritized list of potential experiments that you can run to reduce churn. This chapter combined with our collection of churn optimization techniques is everything you need for this. 

Once you have the data you can start formulating a prioritized list of potential experiments that you can run to reduce churn. This chapter combined with our collection of churn optimization techniques is everything you need for this. 

CRO framework website analysis

notifications

notifications

notifications

notifications

Get inspired with our collection

Begin from exploring our collection of churn optimization best-practices that will provide you an unfair advantage. 

report_problem

report_problem

report_problem

report_problem

Formulate the hypothesis

Understand your research findings to formulate churn optimization experiments that could be tested.

wrap_text

wrap_text

Prioritize your activities

Create reliable models for prioritization that are a bit more objective than a gut feeling.

3. Improve via tests

3. Improve via tests

Now you have a list of things that could be improved on the website. This chapter will tell you how to approach these changes if you want to get concrete evidence on how effective they are. You'll learn how to set-up tests, analyze results and make decisions.

Now you have a list of things that could be improved on the website. This chapter will tell you how to approach these changes if you want to get concrete evidence on how effective they are. You'll learn how to set-up tests, analyze results and make decisions.

Now you have a list of things that could be improved on the website. This chapter will tell you how to approach these changes if you want to get concrete evidence on how effective they are. You'll learn how to set-up tests, analyze results and make decisions.

cro-framework-testing

settings

settings

settings

Get the initial set-up right

Learn about the most important tools for conversion optimization and ways to combine those in your work.

bar_chart

bar_chart

bar_chart

Test & analyze what works

Formulate testing objectives and run tests. Learn how to understand test results. Includes a template document.

Formulate testing objectives and run tests. Learn how to understand test results. Includes a template document.

calendar_today

calendar_today

calendar_today

calendar_today

Decide on the next steps

Finally, make decisions that are based on the data to fight churn and grow your customer base with existing traffic.

Finally, make decisions that are based on the data to fight churn and grow your customer base with existing traffic.

Hack your growth with our free PDF

Hack your growth with our free PDF

We're so confident about this framework that we would have offered you money back guarantee if the guide wasn't free already.

We're so confident about this framework that we would have offered you money back guarantee if the guide wasn't free already.

We're so confident about this framework that we would have offered you money back guarantee if the guide wasn't free already.

Group

The only SaaS churn optimization guide that won't leave any questions after reading. It has everything needed to kick off the process. 

The only SaaS churn optimization guide that won't leave any questions after reading. It has everything needed to kick off the process. 

The only SaaS churn optimization guide that won't leave any questions after reading. It has everything needed to kick off the process. 

Mark Stanley photo