Offer limited in-app resources in your referral program to reduce SaaS churn
Offering limited in-app resources instead of cash (or credit) incentives is a great way to decrease the depreciation effect discounts have on a perceived product value. This will boost engagement and increase revenue in the long-run.
World Of Warcraft gives a lot of in-app resources (e.g. exclusive pets) to users who invite their friends.
Dropbox has a perfect referral program where customers get free space (a limited resource) for inviting friends.
Sugarsync offers free space to both the parties, which is an app resource that’s valuable.
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