Address motivation on trial paywall to reduce SaaS churn

How to use the technique

• Create a soft paywall strategy. What features to restrict? When to add the restriction? Do you need to target your entire audience? Have a complete strategy for your paywall that ensures the right context and timing. Read our free churn optimization framework for more details. 
• Restrict some features of users who don’t upgrade after the expiration of free trial. Let them use your app. Remind them about the Aha! moment in a paywall to get them to upgrade.
• Use in-app notifications to tell users what features are walled. Let users know why a specific feature is walled and how they can unlock it.
• Use clear CTAs in the notifications and emails. Describe how to get access to the full app. Prominent CTAs with the right placement get attention and reduce churn.
• Measure performance of soft paywall. Is it really helping you improve conversions and reduce churn? If users aren’t upgrading, consider restricting a few more features. Track user actions. Use our free actionable guide on testing and measuring performance.

Mistakes to avoid

• Not highlighting the benefits of unlocking walled features. Show users what they're missing and how upgrading to premium will benefit them.
  
• Not engaging with users who don’t upgrade and continue using your app with walled features. Don’t ignore them. Connect with them. Engage with them. Persuade them to convert with promotions and rewards.