Make referral link sharing easy to reduce SaaS churn

How to use the technique

• Add relevant sharing options e.g. social media, email, copy-paste, etc. It is best to offer all available sharing options to all the customers irrespective of their preferences. Use our glorious in-depth free churn optimization framework for further details. 
• Make it one-click. Reduction friction. Sharing should be immediate. Don’t ask them to login via a social account or connect email account for sharing. Keep it simple.
• Keep referral code short yet meaningful. Make remembering your code easy so customers can remember and recall it easily.
• Allow copying of the referral code. Add a copy button with the code.
• Show a success message. When the code is share successfully or copied successfully, notify the customer. Let them know that is has been shared so they can notify their friend.
• Reduce the number of steps. Reduce friction. Keep it dead-short. A one-step sharing option works best for engagement.
• Show progress bar. Let customers know how many steps they need to take to share a link. Show number of steps or a progress bar, whatever works better. Use A/B testing to identify what works best. Read our free guide on actionable techniques for churn optimization.

Mistakes to avoid

• Asking for social media integration when a customer is about to share a referral link on the social network. It’s not recommended at all. It will increase drop-offs.
  
• Lack of success notification/email. Not keeping customers in the loop isn’t a good idea. Tell them when the link is shared and then keep them updated on the progress of new referrals.