Set a referral program landing page to reduce SaaS churn

How to use the technique

• Create multiple landing pages for better targeting. Create at least one referral landing page for each buyer persona for personalization. Grab our free churn optimization framework for more details. 
• Explain the benefits of the referral program. Use bullets. Have a clear and catchy headline. Use power words and emotional appeal (e.g. your friend is waiting for you).
• Explain the benefits of inviting friends. What is the reward? How they can benefit from it? Sharing benefits of referral program only won’t help. Pre-sell your app too.
• Keep form short. Make sign up easy. Reduce form fields. This will increase conversions and reduce churn.
• Make link sharing easier. If someone decides to enroll, make referral link available immediately. If your customers visit the landing page, make links visible upfront.
• Make CTA prominent. Add a clear and contrasting CTA on the landing page. Keep CTA text descriptive. Show customers what they need to do to get access to the program.
• Make landing page visually pleasing. Remove navigation. Reduce friction. Add white space. Use images and videos.
• Split test for conversion optimization. Creating a perfect landing page needs several tweaks and A/B tests. Test all the variables on the landing pages to boost conversions. Not sure how to do it? Get our free actionable guide.

Mistakes to avoid

• Not adding form above the fold. Utilize above the fold. Show signup form above the fold so that interested customers can sign up right away without having to scroll.
  
• Lack of personalization. Creating a general all-purpose landing page is a lethal mistake. Personalize landing page and make it relevant to your customers.