Host webinars to reduce SaaS churn

How to use the technique

• Create an editorial calendar for webinars. When you need to host a webinar and what it should be about are the two critical questions to answer. Host webinars for different buyer personas, customer types, and address all lifecycle stages. We have an awesome free churn optimization framework to guide you further.
• Host no more than one webinar a week. Attendees don’t have the potential to attend more than a single webinar in a week.
• Set clear objectives. Each webinar should have clear goals. Is it to reduce churn? Is it to boost engagement? Is it for inactive users? Is it to promote an upgrade? Craft webinar based on its objectives.
• Send multiple registration reminders preferably via email. Tuesday is the best day for webinar registration.
• Add a Q&A session. It lets you understand customers and get feedback. It boosts engagement. What’s better than solving a customer query in real-time?
• Record webinars and share them with registrants who didn’t attend. Publish recording on your blog and YouTube channel. Don’t let it sit on your server.
• Measure the success of each webinar in terms of conversions, engagement, retention, and reduction in churn. Track performance based on webinar time, day, duration, and other variables. Tweak to improve performance. Read this free guide to master testing and tweaking. 

Mistakes to avoid

• Not addressing customer issues. While it’s essential to achieve webinar objectives but it’s equally important to address customer issues at the end of the session. Listen and respond to make them stick with your software.
  
• Not sending reminders for webinar registration and for attendance. Remind attendees of the exact date and time and send them reminders on their email and phone on the webinar day.