Optimize your typography to reduce SaaS churn
It's essential to ensure your typography follows best-practices for readability to make it easy to perceive. Right font style and size will improve overall user experience and reduce churn in the long run.
Numara Software changed its font size and increased line spacing. This reduced bounce rate by 10%, exit rate by 19%, increased page per visit by 24%, and the conversion rate was increased up to 133%.
Trello has perfect typography that is easy-to-read and is consistent with their brand and logo.
WhoAcceptsAmex increased its external clicks (32%) by identifying the most suitable font size.
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