Start an online community to reduce SaaS churn
An online community is a great step towards reducing churn and increasing retention. It provides value to customers and they get to know your software better, and thus are more likely to stick.
Mention reduced churn by 22% by connecting and engaging with their users.
Moz is a perfect example of how to create a community that will grow itself. It has a forum, Q&A session, and uses Twitter to engage customers.
ZenDesk provides resources and articles to their audience. Its executives engage with customers on social media to keep them hooked.
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