Use short trials with extensions to reduce SaaS churn
Offering short trials develop urgency and reduce your cost. Those who don’t convert after trial expiration, extend their trial to boost conversions and reduce churn. Offering extension works great because you get a chance to engage with users.
Kashflow increased trial to paying customer conversions by 25% after they reduced free trial duration from 60 days to 14 days.
Freshbooks offers its active users an additional two weeks of free trial on expiration to keep them engaged.
Sleeknote offers a free trial extension to partially inactive users but they have to implement tracking code to receive the extension.
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